10 Creative Ads Using Oversized Objects

We’ve handpicked an awesome collection of creative ambient ads that make clever use of big existing objects and buildings to spread a message.



Lego

Lego

As building companies in Chile don't work on weekends, the guys at IDB-FCB decided to use the best located cranes on one most influential places of Santiago city as an ambient for Lego. The action consisted of hanging a giant fictitious Lego block from a crane.